Grant Overview

Main Street Macon and the Macon-Bibb County Economic and Community Development department offer a $50,000.00 Marketing Grant Program to small businesses located within Macon-Bibb County. The marketing grant was established using Community Development Block Grant funds in order to provide marketing assistance to small businesses and to create or maintain jobs that benefit low to moderate-income persons. By providing retail and business owners this opportunity, Main Street Macon seeks to establish Macon-Bibb County as an environment in which small businesses can thrive, grow, and continue to create experiences that reflect our unique community.

Marketing grant funds will be used to promote small businesses and Macon-Bibb County as a whole through advertising campaigns. Main Street Macon’s promotions committee will review each application and approve or decline the campaign at their discretion. Each grant awarded must be matched by 10% non-grant funding. Grant funding is available up to $1,500.00 per applicant, which means that if awarded the entire amount, the grantee must contribute $150.00

Deadlines and Notification 

The Main Street Macon Promotions Committee reviews Marketing Grant applications the first Tuesday of each month. The deadline for applications to be considered at the beginning of each month is noon on the first Monday of the month. Applications submitted after then will be reviewed the following month.

Applicants will receive approval, denial or suggestions for modification by the Friday following the Promotion Committee’s meeting.

Upon approval of the grant, the applicant is required to schedule a 10-minute appointment with the Main Street Macon Manager. At this time, the Manager will review the fund disbursement process and ad requirements with the applicant and give the applicant the first half of the funds.

Contact

Please contact Main Street Macon Manager, Emily Hopkins, at EHopkins@maconbibb.us or 478-284-5553, for additional information about applying for the program.

Applications and Guidelines

All potential applicants are strongly encouraged to read the marketing grant guidelines before applying. Download the Marketing Grant Guidelines.

Download the Marketing Grant Application.

Frequently Asked Questions

There’s free marketing money out there for my small business?! Tell me more.

Main Street Macon and Macon-Bibb County Economic and Community Development offers a Marketing Grant Program to current and active businesses located within Macon-Bibb County. The purpose of the Marketing Grant Program is to enhance the viability of Macon-Bibb County as a thriving commercial core in which to engage in commerce, support local business, and promote Macon-Bibb County as a destination for business, shopping, and dining opportunities. By providing a cost-effective means for retail and business owners to increase their advertising efforts, Main Street Macon seeks to increase foot traffic and sales to small businesses through enhanced marketing of both individual businesses and Macon-Bibb County as a whole.

Sounds like a program that’s just right for me. So, how much money are we talking about?

Grants are available in amounts up to $1500 and require a 10% match from non-grant funding. For example, if you are awarded a grant in the amount of $1500, then you need to contribute $150 of your own money to your marketing campaign.

Sounds doable. How do I know if I’m eligible?

Small, independently-owned businesses that operate in the commercial, retail, technology, OR services sector are all eligible. In order to apply, you must be a business owner of a business located within Macon-Bibb County.

Awesome! Just so I’m clear, how “small” does my business have to be in order to apply?

Grants are only awarded to businesses with 10 or less full-time employees

Are there any businesses that aren’t eligible?

Yes. The following businesses cannot receive the Main Street Marketing Grant:

  • Bars, adult entertainment, pawn shops, cash checking or money transfer, bail bonds, furniture and appliance rental shops
  • Non-profit organizations, banks, savings and loan associations
  • Non-independently owned gas stations
  • Used car lots

When can I start my campaign?

Your campaign MUST occur after your grant application has been submitted. You cannot receive funds to reimburse a campaign that began before you submitted your application. Think of it this way, Main Street Macon wants to fund a marketing campaign that you wouldn’t be able to do without these funds. If you were able to pay for the campaign without the grant, that leads us to believe you don’t really need the grant.

I signed a contract with a vendor after I submitted the marketing grant application, but before I received approval. If I’m awarded the grant, can I use those funds to pay for this service?

Yes, but you are doing this at your own risk. No applicant is guaranteed the grant. Any promotion costs incurred between the time the application is submitted and the time the grant is approved are done at the risk of the applicant.

How long do I have to complete the campaign?

Your campaign must be completed within 90 days (about 3 months) after you have received approval for the grant.

I’m ready to apply. What all do I need submit?

Excellent! Please be sure to turn in the following documents:

Applications and supporting documents can be emailed to Emily Hopkins, Main Street Macon Manager, at EHopkins@maconbibb.us or turned in/mailed to:

Main Street Macon

200 Cherry Street, Suite 300

Macon, GA 31201

I won the grant! Now, where’s my money?

Main Street Macon’s Promotion Committee pays half of the funding when we notify you of your grant approval. Only half.

Okay, so when do I get the next half?

Once the campaign is complete. In order to receive the final half, you must submit final proofs of the campaign. The Promotion Committee will review them to make sure all grant requirements were met.

What all do I need to submit to receive the final half of my funding?

  • Third party estimates and the receipts showing payment
  • “After” materials: print copy of ads, photos of billboards, digital commercial, etc.

I’m so excited for my campaign to start! Does Main Street Macon have to approve my ads before I begin the campaign?

Yes. The Promotion Committee must review and approve all ads before they are published or broadcast. And another thing, we ask that Macon-Bibb County be presented by the Main Street logo or by verbal representation in a radio or TV ad. The Main Street logo must be included on web-based advertising with embedded website information.

Got it. Are there logo requirements?

The Main Street Macon logo must be clearly visible in all visual media advertising and must not be smaller than 1 inch and be of a high resolution for any print media. Our Main Street Manager will provide you with the logo for use in your ads.

That was really helpful for my business! Can I apply again?

Yes! But, you can only apply once every fiscal year per property. Main Street Macon’s fiscal year is July 1-June 30.

I still have questions. And I’m not sure of the best campaign for my business. Is there someone I can talk to?

Absolutely! Contact Main Street Macon Manager Emily Hopkins if you have questions about the grant, want advice on your marketing campaign, or need help getting started.

Email Emily at EHopkins@maconbibb.us or call at 478-803-2436.