Guidelines & Eligibility Requirements
Marketing Grant Program Overview
Main Street Macon and Macon-Bibb County Economic and Community Development offers a Marketing Grant Program to current and active businesses located within Macon-Bibb County. The purpose of the Marketing Grant Program is to enhance the viability of Macon-Bibb County as a thriving commercial core in which to engage in commerce, support local business and promote Macon-Bibb County as a destination for business, shopping, and dining opportunities. By providing a cost-effective means for retail and businesses owners to increase their advertising efforts, Main Street Macon seeks to increase foot traffic and sales to Small Businesses through enhanced marketing of both individual businesses and Macon-Bibb County as a whole.
Grant funds must be used for advertising and promotions. The proposed campaign must be reviewed by the Main Street Macon Promotion Committee. The Promotion Committee may approve or disapprove the proposed campaign at their discretion in accordance with the Marketing Grant Program guidelines. The Promotion Committee may also make recommendations to the business owner for future consideration and review. The proposed campaign must contain the Main Street Macon logo, web address and other information as determined by the Promotion Committee. The applicant shall be responsible for 100% of all costs over those that meet the minimum intent of the program. Each grant awarded must me matched 10% by non-grant funding. Grant funding is available up to $1,500.00, which means that if awarded the entire amount, the grantee must contribute $150.00. No more than one grant may be approved per property per fiscal year (July 1-June 30). Campaigns funded by a Marketing Grant must occur after the grant application has been submitted,and must be completed within 90 days of the final approval of the grant. Promotions initiated prior to the application being submitted will NOT be eligible for consideration under the grant program. Between the time the application is submitted and the time the grant is approved, any promotion costs incurred will be done so at the risk of the owner/applicant. If the grant is approved to an applicant, the Promotion Committee will pay half (1/2) of the matching grant funding at the beginning of the campaign when notification is sent to the applicant. Once the campaign is completed, the applicant/grantee must submit final proofs of the campaign for review and verification by the Promotion Committee to ensure that all grant requirements were met. Third party estimates must be submitted, along with receipts, and “after” materials (such as print copy of ads, photos, etc.) will be required to receive funding. Upon final review and verification of the campaign, the Promotion Committee will pay out the remaining half (1/2) of the matching media grant to the applicant/grantee.
For example, if the Promotion Committee approves a grant of $1,500.00 to an applicant for a media campaign that will cost the business owner $1,650 in total costs, the Promotion Committee will pay $750.00 at the time of the approval notification and will pay the remaining $750.00 to the business once The campaign is completed and verified. Marketing Grants are approved on a first come, first serve basis, as funds are available throughout the fiscal year. If additional monies are available to approve more, the Promotion Committee may make the decision to approve additional campaigns.
As grant applications are due 30 days prior to the beginning of the time when the campaign will begin, the Promotion Committee will review the applications on a monthly basis and send notification following their monthly meetings. Please, note that Main Street Macon operates on a fiscal year calendar of July 1-June 30.Once funds for the fiscal year have been allocated, applications for that year will no longer be accepted.
Program Eligibility Requirements
the grant process, including the fiscal year in which it is funded.
verbal representation (if radio or TV ad). If Marketing Grant funds are to be used for
online web-based advertising, the Main Street Macon logo with embedded website information
will be required.
smaller than 1inch, high resolution across for ANY print media. Advertisements that do not
comply with this size requirement will not be funded.
broadcasting. The Promotion Committee has final approval on grant applications.
approval of the grant. If the project is not completed within 90 days of the approval date, a
letter must be submitted to the Promotion Committee explaining the delay, and if needed, the
Promotion Committee and grantee will establish benchmarks to measure the successful
completion of the campaign.
labor/materials/illustrations, etc., if applicable. Applicants will be required to turn in all receipts
and finished products for final payment processing.
seeking funding. Applicants will be approved only one grant per fiscal year.
Any business wanting further information about the program can contact Main Street Macon Manager Steven Fulbright at firstname.lastname@example.org or 478-284-5553.